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A Technique for Producing Ideas James Young
Publisher: McGraw-Hill

99% of Web surfers only consume content. A Technique for Producing Ideas by James Webb Young. The basic theory comes from ad man James Webb Young's A Technique for Producing Ideas, first published in 1965. It all started with one question “How do you get ideas?” Having been thrown a? More, much more than a technique. James was an advertising guy who published this less than fifty page book in the 1940's. It turns out that actually, there's a reason fabulous ideas bubble up at odd times. A Technique for Producing Ideas: The Simple, Five-Step Formula Anyone Can Use to Be More Creative in Business and in Life! The book breaks the creative process down into five steps. It is considered quite a classic, particularly among advertising people. James Webb Young Waking Lion Press (2009). Over 60 years ago James Webb Young introduced a classic technique for Producing Ideas. The biggest challenge to content marketers has to be generating new ideas which haven't already been covered exhaustively by others. A technique for producing ideas is a little book by James Webb Young, originally written in 1939.